The parade leads down to the shore of Flathead Lake, where adventure seekers strip down to their bathing suits and simply jump into the freezing water.
Some say that the whole state is like one giant Christmas town, but I think there are a few towns that have something a little extra that makes them feel special at Christmas.
The larger cities in Montana certainly have the qualities of typical "great" downtowns. You'll find a density of business, culture, and retail in Missoula, Bozeman, and Billings, but in Montana, I don't think that's what necessarily makes the "best" downtown.